広島大学

Basic Information

Major Professional Backgrounds

• 2020/06/01, Hiroshima University, Graduate School of Humanities and Social Sciences, Associate Professor
• 2017/04, 2018/06, SBI Graduate School, Associate Professor
• 2018/07/01, 2020/03/31, Hiroshima University, Graduate School of Social Sciences, Associate Professor
• 2012/04/01, 2017/03, Fukuyamaheisei University, Lecturer

Educational Backgrounds

• Kobe University, Japan, 2009/04, 2012/03
• Kobe University, Japan, 2007/04, 2009/03
• Soongsil University, Korea, 2002/03, 2007/02

Academic Degrees

• Kobe University Kobe University
• Kobe University

Research Fields

• Social sciences;Management;Commerce

Research Keywords

• Marketing
• Sales Management
• International Marketing Stretegy of Japanese firms

Affiliated Academic Societies

• Japan Society of Marketing and Distribution

Educational Activity

Course in Charge

1. 2025, Liberal Arts Education Program1, First Semester, Introductory Seminar for First-Year Students
2. 2025, Undergraduate Education, First Semester, Marketing 1
3. 2025, Undergraduate Education, Second Semester, Marketing 2
4. 2025, Graduate Education (Master's Program) , 3Term, Science History for Humanities and Social Sciences
5. 2025, Graduate Education (Master's Program) , 3Term, Science History for Humanities and Social Sciences
6. 2025, Graduate Education (Master's Program) , First Semester, Marketing
7. 2025, Graduate Education (Master's Program) , Second Semester, International Marketing Strategy
8. 2025, Graduate Education (Master's Program) , Year, Seminar

Research Activities

Academic Papers

1. Organizational Determinants of Product Strategy in International Markets, Academy of International Business, AIB 2024 Seoul, (Proceedings), 2024
2. ★, The missions of companies in the Henokiens Association: Content analyses of their configuration with linkages to business longevity, Journal of Infrastructure Policy and Development, 8(10), 118, 2024
   Link to Paper Search Results by DOI
3. Understanding the Japanese small family business succession: from the organizational behavior and resources perspectives, APMAA 2024 Annual Conference Book, 402-423, 2024
4. Antecedents of Corporate Brand-Oriented Exporting Firms in the international markets, 2024 HU & NCCU Joint Conference on Economics Proceeding Book, 402-423, 2024
5. Impact of global market capability on global account management strategy of Japanese firms, 1-7, 20230714
6. Exploring the synergy effect between the project diversity and the company's mission permeation, Asia-Pacific Management Accounting Association 2023 Annual Conference, Universitas Trisakti., 30-44, 202310
7. ★, sales effect of a software product series'length in Japan, Management & Marketing, 18(3), 251-269, 2023
8. Product strategy in international markets: Determinants and the consequences for Japanese firms, Proceedings of The 38th Euro-Asia Management Studies Association (EAMSA) Annual Conference, 1-20, 202210
9. ★, An empirical study of the relationship between marketing standardization and performance of Japanese firms in international markets: the moderating role of product strategy, International Journal of Marketing & Distribution, 2(1), 15-24, 2018
10. SOCO s impact on individual sales performance: The mediating role of cross-functional integration, Journal of Japanese Management, 1(1), 68-73, 2016
11. ★, The impact of horizontal conflict on reducing vertical conflict in Japan s retail organizations, International Journal of Organizational Analysis, 25(2), 217-232, 2017
12. The antecedents and consequences of effective brand positioning, Asia Marketing Journal, 17(3), 1-19, 2015
13. Conflict and sales information transmission across functional boundary, Journal of International Business Research, 10(3), 115-128, 2011
14. Integrating corporate branding management and marketing standardization across international markets of Japanese MNCs, Proceedings of the 2017 EAMSA conference, 1-17, 2017
15. A cross-national study on export strategies and performance of Korean and Japanese firms, 1-18, 2016
16. Customer orientation, consulting orientation, and individual performance in a Japanese industrial company: The moderating role of task conflict between salespeople and sales support people, 2015 Proceedings of Annual Conference on Global Economics, Business and Finance, 48-66, 2015
17. The impact of selling orientation on sales performance: The moderating effect of integration with other functional members, 2014 Global Marketing Conference at Singapore Proceedings, 1-5, 2014
18. Examining strategies and implications for conflict reduction: The role of responsibility, creativity and risk-taking behaviors in Japanese retail companies, Proceedings of the 11th SARD workshop, 277-294, 2013
19. Cross-functional communication behavior in a Japanese industrial company: The moderating role of alternatives, KSMS 2012 Global Marketing Conference at Seoul Proceedings, 1-5, 2012
20. The effects of corporate brand management and the knolwedge transfer of subsidiaries in Japanese MNCs, Proceedings of GI social science forum, 1-1, 2017
21. Balancing between exploratory and exploitative innovations: Moderating effects of interaction with international customer and corporate brand management in Japanese firms, Proceedings of 2016 International Academic Business Conference San Francisco, 1-10, 2016
22. International orientation and innovation capabilities of Japanese industrial firms, 35th Annual IMP Conference proceedings, 1-8, 2019
23. IoT時代における企業のマーケティング戦略と消費者認識に関する一考察, 72-81, 2018

Invited Lecture, Oral Presentation, Poster Presentation

1. The effect of sales orientation and the difficulty of subsidiary tacit knowledge transfer on inter-country coordination of Japanese exporting firms, Eunji Seo, Gang-Hoon Seo, Jaewook Kim, APMAA Annual Conference, 2024, Without Invitation, English
2. Antecedents of Corporate Brand-Oriented Exporting Firms in the international markets, Sherry Adelia Natsir & Eunji Seo, 2024 HU & NCCU Joint Conference on Economics, 2024, Without Invitation, English
3. Understanding the Japanese small family business succession: from the organizational behavior and resources perspectives, Seingyi Zhou, Koichiro Watanabe and Eunji Seo, APMAA 2024 Annual Conference, 2024, Without Invitation, English
4. Organizational Determinants of Product Strategy in International Markets, Yunjae Bae, Insik Jeong, Eunji Seo, Jae Wook Kim, Academy of International Business, AIB 2024 Seoul, 2024, Without Invitation, English
5. The effect of consumer' awareness about two types of Japanese sustainable marks on intention to pay more on cosmetics products, Natsir, Sherry Adelia , Aiko Takai , Seo Eun Ji , Miyuki Nagai , Kim Jaewook, APMAA Annual Conference, 2024, Without Invitation, English
6. Exploring the synergy effect between the project diversity and the company's mission permeation, Eunji Seo, Gang-hoon Seo, Jaewook Kim, Eunji Seo, Gang-hoon Seo, Jaewook Kim, Asia-Pacific Management Accounting Association 2023 Annual Conference, 2023/10, Without Invitation, English
7. Product strategy in international markets: Determinants and the consequences for Japanese firms, Bae Y, Jeong I and Seo Eunji, Bae Y, Jeong I and Seo Eunji, The 38th Euro-Asia Management Studies Association (EAMSA) Annual Conference, 2022/10, Without Invitation, English, The 38th Euro-Asia Management Studies Association (EAMSA) Annual Conference, Tokyo
8. The challenges in SDGs adoption: Evidence from a Japanese cosmetic company, Aiko Takai and Eunji Seo, Aiko Takai, ICBEIT 2021 Guam, 2021/03/20, Without Invitation, English, ICBEIT, Guam
9. International orientation and innovation capabilities of Japanese industrial firms, Eunji Seo, Jaewook Kim, Junfu Chen, Insik Jeong, 35th Annual IMP Conference, 2019/08/28, Without Invitation, English

External Funds

Acceptance Results of Competitive Funds

1. Basic research C, 2023, 2027